Who does this guy think he is?
For now, you'll just have to live with the fact that I don't have time to replace my really old web site with a shiny new one. I promise I will soon.When will your new, shiny site be up?
I can't answer questions I don't know the answer to.But I’m a headhunter and I’d like to offer you a job…
Let me stop you right there. I'm not interested. If you knew me you'd know that I'm not looking for a job. So tell you what, I'll give you a chance to get to know me...once my new, shiny site is up.
Refresh of AmericanExpress.com home page
The new American Express home page with tutorial-based banner
After you've logged in/out, it serves up different banners with a refreshed creative direction
American Express just relaunched their home page and I’ll commend them for communicating it right. The first time you arrive, the main banner is focused around literally pointing out the new features AND they ask you to tell them “how it works for you.” The highlights are:
Once you’ve logged in/out once, they remember and the banner is rotated out to show a banner focused on a marketing message. The conventional thing that is missing from this setup is a way to scroll through banners; as of now it appears they only load one per page view. The creative direction is distinct from the previous design because the banners are “graphical,” using large swatches of color, large type, and isolated photos. I’ll miss the aspirational direction of the old banners, which were large photos that blended the sky into the background.